Real tech advice for real people
3 minute read The King really did step down today Today’s the day. After nearly 15 years running Apple, Tim Cook officially handed the CEO title to John Ternus this morning, September 1. Cook isn’t disappearing, he’s sliding into the executive chairman chair, corporate speak for “still in the building, nicer parking spot.” It’s the … Read more
2 minute read So Thursday Apple quietly took its store offline for a bit, and when it came back up, everything cost more. Not a little more. A lot more. Macs, iPads, Apple TV, HomePod, Vision Pro. The only things they didn’t touch were iPhone, Apple Watch, and AirPods. For now. RAMageddon Comes to Cupertino … Read more
2 minute read So, the most powerful buyer in tech says it can’t win, you should probably worry Apple is the company that bends suppliers to its will. It orders parts by the boatload, locks in prices years out, and usually shrugs off the kind of cost swings that flatten everybody else. Fast forward to … Read more
3 minute read A goodbye nobody framed as the bigger story On June 8, Tim Cook walked onto the stage at Apple Park for WWDC and a lot of people missed the part that actually matters. This was his final keynote as CEO. He hands the company to John Ternus on September 1 and slides … Read more